Google Ads Character Counter
Google Ads · headline0 / 30
30 leftGoogle Ads · description0 / 90
90 left- Characters
- 0
- Without spaces
- 0
- Words
- 0
- Sentences
- 0
- Paragraphs
- 0
- Lines
- 0
- Bytes (UTF-8)
- 0
- Reading time
- 0 s
- Speaking time
- 0 s
Most used words
Type a few words to see them here.
Your text stays on this device — nothing is uploaded.
Type or paste your text to check it against the Google Ads limit: headline 30, description 90. The bar turns red when you go over.
Google Ads Character Counter
Google Ads counts full-width characters (Japanese, Chinese, Korean, full-width digits) as 2, so a 30-character headline holds 15 Japanese characters.
Frequently asked questions
What is the Google Ads headline character limit?
30 characters.
Do spaces and line breaks count?
Spaces count as characters on every platform. Line breaks also count on most platforms; this counter adds them to the platform total.
What is the Google Ads description character limit?
90 characters.
From the blog
Character Limits on Social Media (2026)Every limit in one table: X, Instagram, YouTube, Threads, Bluesky, LinkedIn, SMS, Google Ads and SEO tags.Read more ›Why Character Counters Give Different NumbersSpaces, line breaks, emoji, full-width characters and bytes: the five reasons two counters disagree.Read more ›
More counters
Character CounterHomeX (Twitter) Character Counter280Instagram Caption Character Counter2,200Instagram Bio Character Counter150YouTube Title Character Counter100YouTube Description Character Counter5,000Threads Character Counter500Bluesky Character Counter300LinkedIn Post Character Counter3,000SMS Character Counter160Meta Description & Title Length Checker60 / 160