Character Limits on Social Media (2026)
Updated 2026-10-20
Writing for several platforms? Here is every limit in one place, with a counter for each.
All limits at a glance
Two rules that surprise people
On X, Japanese, Chinese and Korean characters and emoji count double, and every link counts 23.
An SMS drops from 160 to 70 characters as soon as it contains one emoji or one letter outside the basic alphabet.
More counters
Character CounterHomeX (Twitter) Character Counter280Instagram Caption Character Counter2,200Instagram Bio Character Counter150YouTube Title Character Counter100YouTube Description Character Counter5,000Threads Character Counter500Bluesky Character Counter300LinkedIn Post Character Counter3,000SMS Character Counter160Google Ads Character Counter30 / 90Meta Description & Title Length Checker60 / 160